01
Lead Generation
High-performing Meta campaigns that attract homeowners actively looking for your service, not tyre-kickers scrolling a feed.
The Fully BookedSystem
One client acquisition system for Australian trade businesses, from the first ad to the booked job.
This Isn't Just Ads.
It's a complete client acquisition system designed specifically for Aussie trades businesses. When you work with Elk Media, we build the full engine behind your growth. We track every dollar spent, optimise weekly, and report on what actually matters: jobs booked and revenue won.
The Fully Booked System is purpose-built around the way homeowners search for and buy from tradies. The targeting, funnels, follow-up sequences, and sales processes are all trades-specific. We only work with trade businesses, because we know exactly what works in these industries, and what's a waste of your money.
Seven parts.One engine.
We're your one-stop shop. We build all seven parts, wire them into one engine and keep it running, so you can get on with the work.
02
High Converting Funnels
Landing pages designed and tested to turn enquiries into qualified leads.
03
CRM & Automation
Every lead goes straight into your system with automated follow-ups and reminders, so nothing slips through the cracks, ever.
04
Lead Qualification
We filter tyre-kickers before they reach you, so you spend your time quoting serious jobs worth winning.
05
Appointment Booking
Homeowners book inspections and quotes directly into your calendar, fully automated, no back-and-forth phone tag.
06
Reporting & Optimisation
We track every dollar spent, optimise weekly, and report on what actually matters: jobs booked and revenue won.
07
Sales Coaching & Support
Real-world sales processes that close jobs, and the coaching and support to run them.
Nothing slips throughthe cracks. Ever.
Not on a Friday afternoon, and not while you are up on a roof.
It doesn't knock off at five.
Automated follow-ups run 24/7 to keep leads warm and ensure nothing is missed, even at 11pm on a Sunday.
- An enquiry lands
- The follow-up sends
- The reminder goes out
- The quote goes in the calendar
24/7Automated follow-up
Your dayOn the tools, quoting, up a ladder.
The systemAds, follow-up and booking, straight through.
- 12am
- 6am
- 12pm
- 6pm
- 12am
The ads are made from your jobs.
A quarterly or monthly shoot on your own sites, cut into static creatives and short vertical videos formatted for Meta ads and Reels, so the creative stays fresh instead of running into ad fatigue.
Per quarter1 project
Up to, per project2 site visits
On site4 hours
Scripted videos, up to 60 seconds2 to 4
Per month1 project
Up to, per project2 site visits
On site4 hours
Scripted videos, up to 60 seconds2 to 4
Who does what.
Elk
- Map the service area, the ideal job type, the pricing and the competition
- Build the landing pages and funnels from scratch
- Launch the campaigns and optimise them
- Test the creative: hooks, angles and offers
- Design the static creatives and edit the video
- Run the quarterly shoot on your sites
- Set up the CRM: pipeline, forms and automations
- Run the automated SMS follow-up
- Qualify the enquiries before they reach you
- Book the inspections and quotes into your calendar
- Track the spend and optimise weekly
- Coach the sales process
You
- Quote the work
- Win the jobs
- Grow the business
How soon will I see leads?
Most clients see their first leads within 7 to 14 days of launch, and their first jobs booked within 30 days. The timeline depends on your market and service area, but we move fast and optimise continuously.
What happens before the ads go live?
We map out your service area, ideal job type, pricing, and competition. Then we build your lead funnel from scratch: landing pages, CRM, automation, and tracking, all before a single dollar is spent on ads.
What happens after the campaigns are live?
You quote the work, win jobs, and grow your business. We continuously optimise the system behind the scenes, improving cost-per-lead, lead quality, and conversion rates over time.
Do I need to appear in videos?
No. While video content can perform well, it's absolutely not required. We use a range of ad formats and will work with what you're comfortable with: photos, job site footage, or written ads all work effectively.
What trades do you work with?
We work exclusively with trade businesses: roofers, solar companies, builders, renovators, concreters, and similar. Our entire system is built around the trades, so we don't work with restaurants, coaches, or other industries.
What areas do you service?
We work with trades businesses right across Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, and regional areas. If you're an Aussie tradie looking to grow, we can build a system for you.
Talk To Tristan
We'll map the system to your trade, your service area and the jobs you actually want more of.
Trades onlyAustralia wide
Book a Free Strategy Call